Essays on customer discovery, founder judgment, and building in the age of AI. Published on Substack — previews below link straight to each piece.
Subscribe on SubstackAI collapsed the cost of being wrong — and with it, the discipline that cost used to enforce. A look at why customer discovery matters more now, not less.
Most stuck founders don't need to start over. They need to find the level of evidence they jumped past — and climb back up from there.
Every modern company has a CRM. Discovery deserves the same rigor: verbatim quotes, observed behavior, and level claims your investors can audit.
A step-by-step playbook for the conversation that scores whether the pain is real — the questions to ask, the traps to avoid, and how to record it.
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